The American Architectural Manufacturers Association (AAMA) will host a webinar about using Instagram to bolster a company’s brand and best practices for doing so. This complimentary 45-minute webinar is open to the public and serves as an opportunity to participate, for those who were unable to attend the workshops on the topic at the recent AAMA Summer Conference. Register now for “A Marketing Guide to Instagram | Visually Showcasing Your Brand,” taking place at 11:30 a.m. Eastern on Tuesday, August 14.
AAMA Communications Coordinator, Meryl Williams, will lead the discussion, sharing how to determine a company’s focus for Instagram, differentiating a personal account from a business one, executing a plan with input from teams and making the most of videos and Instagram Stories, a Snapchat-like feature. Williams will also provide several industry examples so those attending may have the opportunity to learn from other brands’ successes.
“Whether you are new to the app or you are already using a personal account, you’ll take something away from this webinar to help your company’s online image,” said Williams.
About the Speaker
Williams is in her fifth year as AAMA's Communications Coordinator. A large part of her job is maintaining and growing AAMA's social media presence, including the association's go-to-resource Twitter account, several channels on LinkedIn, a colorful Instagram account and more. She is always available to AAMA members who have questions about any social media platform.
Williams is also a freelance writer and has had bylines in publications like Paste Magazine, Apartment Therapy, The Billfold and many others. Prior to AAMA, she worked in Groupon's editorial department and as a newspaper reporter. She has a journalism degree from Muskingum University. Today, she works from her home in Ohio and plays roller derby under the name "Feral Streep" in her spare time.
More information about AAMA and its activities can be found via the AAMA website.
AAMA is the source of performance standards, product certification
and educational programs for the fenestration industry.SM