This may come as a surprise to some, but the answer to which hotel brand has the most projects in the United States' pipeline is aloft Hotels, Marriott International's super hip property that is largely aimed at millenial guests.
All of these numbers come courtesy of a recent report from the TOPHOTELCONSTRUCTION database.
The U.S. Hotel Project Pipeline Overall
Overall, the hotel project pipeline in the United States is a healthy one, with 1,030 projects coming soon. Once opened, these hotels will bring the market in the country a grand total of 209,778 rooms to offer guests.
A whopping 74 percent of these hotels fall into the first class category while the other 26 percent have been designated as luxury properties, according once again to the TOPHOTELCONSTRUCTION database. It's also important to note that 544 properties—which constitute 53 percent of those in the pipeline—are scheduled to make their debuts in the year 2018.
More About aloft Hotels
aloft Hotels was first conceived by Starwood back in 2005, as a hipper addition to a roster of brands that already included Sheraton, Westin and W Hotels. The idea was that Aloft would be an option that would give Starwood a market of more contemporary hotels, or, as that market is now called, boutique hotels.
When Aloft first made its debut, it was designated in marketing as "A Vision of W Hotels," and to make it happen, Starwood worked with the architectural company Rockwell Group on the design.
Aloft started its life in North America and has since been taken to other parts of the world. Now, the brand currently has locations in Australia, Belgium, Canada, China, Colombia, Costa Rica, England, Germany, India, Malaysia, Mexico, Panama, Paraguay, Saudi Arabia,South Korea, Taiwan, Thailand, Turkey, United Arab Emirates and Uruguay.
Let's take a look at a few projects currently underway in the United States of America: